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Pets Can Stay is the national certifying and marketing body that has established the standard for accommodation providers that cater to the pet travel market. Through partnerships and alliances with government and industry organizations, Pets Can Stay offers an unparalleled level of resources and services to accommodation providers and travellers with pets. Pets Can Stay certified establishments benefit from standardized certification criteria, pet service resources and upgrades, product offerings and marketing initiatives that effectively target the growing sector of pet-toting travellers.

Pets Can Stay's primary mandate is to promote and support travelling with pets across North America. This mandate is achieved by assisting accommodation providers in the development of their pet guest programs, and increasing awareness through the provision of information and service resources for travellers with pets.

Historically, travellers and accommodation providers have been overwhelmed with hundreds of fragmented resources claiming to represent "pet-friendly" accommodations, but offering no consistent set of standards and guidelines for pet policies or services. With no single resource at their disposal, many accommodation providers were forced to experiment with various marketing initiatives and trendy products in an effort to target this specialty market.

In response to the growing need for a one-stop solution, Pets Can Stay established a national program with a clearly defined set of standards and guidelines for accommodation providers that accept pet guests. Through its pet guest policy recommendations, which were developed during three years of research, and a one year pilot project with Tourism British Columbia in 2003, Pets Can Stay guidelines ensure that the properties that welcome pets are safe and enjoyable for all guests and staff. The research and pilot project also revealed that travelling with pets is no longer a niche market; but is the fastest growing segment of the North American travel market.