Toronto’s new brand identity was launched this past summer,
promoting all that Canada’s largest city has to offer as a
city and as Torontonians. The brand concept is a promise to
the world about the city of Toronto; the “City of
Imagination”.
The goal was to create a single Toronto brand and to develop
an innovative way of communicating the city’s strong and
dynamic identity to the rest of the world. This is part of a
larger unified effort to define and promote Toronto's
distinct identity and raise its profile as a major global
tourist and business destination.
The Toronto Stories Campaign
Full page magazine ads featuring world renowned architect
Frank Gehry and long time collaborator on Late Night with
David Letterman, Paul Shaffer, ran in New York City, Chicago
and Washington DC as part of the Toronto Unlimited campaign.
In fact, on a recent show, Letterman held up and read from
the New York Times’ Shaffer ad. Recently, the Sunday New
York Times Style Magazine’s focus was travel fall 2005.
There was a three page colour advertisement highlighting
culture, architecture, dining and shopping in Toronto.
For the full story, visit
www.torontounlimited.ca.
Toronto is alive with culture!
As the city’s famous museums and galleries undergo beautiful
expansions and a new performing arts centre takes on
majestic form, Toronto enters an era of cultural renaissance
for all to enjoy. This Canadian city has fully embraced its
creative arts community and prepares for the following
dynamic programs and events:
Live With Culture – ongoing to December 2006
Creativity is everywhere in Toronto ― from a mural on a wall
at a construction site to a night of opera, from a band at
the neighbourhood bar to a film screening at one of many
film festivals and everything in between. LiveWithCulture.ca
is a web portal that celebrates the creativity which
contributes to our city’s soul. Toronto culture is among the
best in the world, and the hundreds of events listed in this
website benefit residents and visitors from every walk of
life.
The Lord of the Rings World Premiere – February 2006
J.R.R. Tolkien’s book trilogy has sold in excess of 200
million copies. Now, as an original theatrical epic, The
Lord of the Rings arrives on stage in Toronto. An
international creative team led by critically acclaimed
director Matthew Warchus, and including award-winning
designer Rob Howell and the celebrated choreographer Peter
Darling has combined all three books into one must-see
theatrical event.
Royal Ontario Museum expansion opens summer 2006
Renaissance ROM is the dramatic transformation of the Royal
Ontario Museum (ROM) comprising over 300,000 sq. ft. of new
and renovated space, almost doubling the number of objects
that were previously on display. The Michael Lee-Chin
Crystal is a beautiful new building designed by renowned
architect Daniel Libeskind. With six new Crystal galleries
overlooking the street, the Crystal gives the ROM an
extraordinary new outline covered in a luminous skin of
aluminium and glass. The Crystal opens summer 2006 and the
final phase completes in winter 2006/07.
New opera house opens summer 2006
The Four Seasons Centre for the Performing Arts, the first
purpose-built opera house in Canada, will open in Toronto
summer 2006. Located in the heart of the city, the centre
will be the new home of the Canadian Opera Company and the
new performance venue for The National Ballet of Canada. The
centre will open up the entire operatic repertoire to
Canadian opera lovers, with Wagner’s Ring Cycle set to have
its Canadian premiere in 2006.
For more information on the city of imagination, call
1-800-363-1990 or visit
www.torontotourism.com.
Toronto Welcomes Pet Visitors
● Over 120 parks, including 29 leash-free ones, ranging from
beautiful Centre Island to the majestic Scarborough Bluffs
● At Black Creek Pioneer Village, time seems to stand still
when you and your four-legged friend step onto the boardwalk
of this restored 19th-century rural Victorian community
● Pet fashions, spas, and services can be found in many
Toronto neighbourhoods such as the Beaches, Old Town, and
Harbourfront. Pets are welcomed in Bloor-Yorkville, The
Beaches, and Distillery Historic District, where Woofstock
is hosted annually in June.
● Getting around is easy as Toronto’s public transportation
system welcomes leashed or caged pets on buses, streetcars,
and subways
For information about Pets Can Stay Certified properties in
the Greater Toronto Area,
click here
------------------------------------------------------------------------
Photos courtesy of Tourism Toronto |
